Keynote Speakers of ICERI 2020


Prof. Yanqing Duan

University of Bedfordshire, UK
Yanqing Duan (BSc, MSc, PhD, SFHEA) is a full professor of Information Systems. She is also the founder and director of Business and Information Systems (BISC) at the Business School, University of Bedfordshire. Her principal research interest is the use of the emerging digital Technologies (ICT) in organisations and their impact on decision making, innovation, education and learning, and knowledge management. She has undertaken many funded research projects on the design, development and applications of various e-learning methods and tools for training and education purposes. Her recent research interest in Big Data and Analytics enables her to undertake a number of funded research projects on the use and impact of Learning Analytics in the UK Higher Education Institutions (HEIs). She has co-ordinated many research projects funded by various funding sources, such as: European Commission, UK Department For International Development (DFID), JISC, British Council, etc. She has published over 180 peer reviewed articles, including papers in European Journal of Information Systems, IEEE transaction on Engineering Management, Computers & Education, Information & Management, European Journal of Marketing, Journal of Business Research, The Information Society, Expert Systems with Applications, Information Technology & People, British Journal of Educational Technology.


Title: Do Managers Want to Use AI for Organisational Decision-Making? - Understanding Influential Factors, Attitudes and Intention


The design, implementation, and use of Artificial Intelligence (AI) for decision making have been one of the most important applications in AI history. As the progress of AI technology enables researchers to create more advanced systems, it is possible for AI to undertake more complex tasks that require cognitive capabilities such as making tacit judgements which previously seemed impossible. AI is being widely implemented in commercial organizations and making significant impacts on their business performance. Inevitably, the impact of AI on organisational decision making, including decision making processes, structure, and culture, will be profound. However, there is limited research and understanding on managers’ attitudes and behavioural intentions towards adopting AI for organizational decision-making and the influential factors affecting their attitudes and intention. This presentation will address these issues and report a large scale survey on AI adoption intention for organisational decision making by managers in the UK. The presentation will introduce the development of the research model, the research method, and the key findings. As the high education sector appears to be lagging behind other types of sectors in implementing and benefiting from AI, the findings from this study will provide important implications for researchers and practitioners in the education sector.



Prof. Budsaba Kanoksilapatham

Silpakorn University, Thailand
Budsaba Kanoksilapatham is currently a professor with the English Department, Faculty of Arts, Silpakorn University. She completed the bachelor’s degree in English (Hons.) at the Faculty of Arts, Chulalongkorn University. She received the master’s degree in linguistics and EFL from Southern Illinois University at Carbondale and the Ph.D. degree in linguistics with a concentration in applied linguistics from Georgetown University, USA. Her research interests include discourse analysis, sociolinguistics, phonetics, and language teaching. Her most recent books are Pronunciation in Action and English Sociolinguistics at Work. Her research articles were published in international journals including English for Specific Purposes and The IEEE Transactions on Professional Communication.


Topic: Do Managers Want to Use AI for Organisational Decision-Making? - Understanding Influential Factors, Attitudes and Intention


The Covid-19 pandemic has led to a disruption of education systems all over the world on a scale never seen before. Due to the rapid acceleration of digitalization in education, teachers and educators are compelled to adapt to new and unfamiliar circumstances in order to continue to provide effective and efficient education for learners. This includes the moving away from face to face to online learning. This presentation focuses on the context of higher education in the new normal Covid-19 pandemic era, with the goal to help teachers and educators cope with the impact of Covid-19 pandemic on teaching and learning. Given the fact that remote teaching is new for the majority of teachers and teacher educators, this presentation highlights the integration of ICT while fostering 21st century skills and identifies factors contributing to online learning accomplishments. Pertaining to this scenario, a number of challenges teaching practitioners face were found, including keeping up learner motivation, class management, remote assessment, catering for learners with mixed abilities, poor Internet connection/no access to the Internet, fears about cheating, developing learner autonomy, longer preparation time, and lack of proper equipment for teachers and/or learners. Finally, based on the speaker’s online teaching experience, tips and tricks on successful planning and managing online lessons are shared to help support distance learning.


Prof. Beng Soo Ong
California State University, USA

Beng Ong is currently a Professor of Marketing at California State University, Fresno. Ong holds a Ph.D. in Business from University of Arkansas. Beng Ong has over 20 years of market research consulting experience, and has conducted branding, advertising, and behavioral research for a number of corporations, government agencies, advertising, and public relations firms, as well as worldwide top syndicated research suppliers. He has served as Sr. Market Research Manager at InsightExpress (now Millward Brown Digital), Analyst at AIS Market Research, and as Director of Arkansas Household Research Panel, and held Visiting positions at Microsoft Indonesia, Saatchi & Saatchi Advertising, and NetApps Malaysia. Professor Ong has researched, written, and presented in the area of online customer reviews, social media, pricing & promotions, product/brand placements, online education, and environmental sustainability. Dr. Ong has also served as the Craig School of Business Honors Program Director from 2015 to 2017. On the “leisure” side, Ong enjoys travelling and learning about other cultures, watching historical period films, and playing badminton.


Keynote Speakers in ICERI History

Prof. Hui-Wen Vivian Tang

Ming Chuan University, Taiwan


Prof. Tomokazu Nakayama

Jissen Women's University, Japan


Prof. Ananda Kumar Palaniappan

 University of Malaya, Malaysia

Prof. Murali Krishnamurthi

Northern Illinois University, USA

Prof. Budsaba Kanoksilapatham
Silpakorn University, Thailand
Assoc. Prof. Eric C.K. Cheng
The Education University of Hong Kong, China
Assoc. Prof. Korakoch Attaviriyanupap
Silpakorn University, Thailand